Burger King Norway tried to separate fan wheat from chaff with a free Big Mac bribe. The resulting exodus from the brand’s page raises a question of social quantity versus quality. A BK marketer weighs in.
Much fuss has been made about the power of social media to drive sales. Studies have shown that Facebook drives the most (mainly because it has the most users), Pinterest is very rapidly catching up and Twitter doesn’t drive much. And while they all send some traffic to e-commerce sites, the amount of shopping that actually takes place as a direct result of a social media link is actually pretty insignificant.
Don’t write your books for bad readers. Your books will suffer from bad readers no matter what, so write them for brilliant, big-brained and big-hearted people who will love you for feeding their minds with feasts of beauty.
Finding someone who will admit to liking banner ads would be the consumer equivalent to catching a unicorn in the wild. For years brands have been experimenting with different ways to make these square and rectangular web intrusions more palatable and, perhaps, downright engaging.
A dreary rainstorm and a friend’s apparent death might not seem like promising raw materials for an uplifting ad. But this one takes place in Ireland, so it all makes sense. The two-and-a-half minute spot for Tullamore Dew Irish Whiskey was made by New York ad agency Opperman Weiss and directed by Laurence Dunmore of RSA Films.